Mission Statements
1. Customers —Who are the firm’s customers? 2. Products or services —What are the firm’s major products or services? 3. Markets —Geographically, where does the firm compete? 4. Technology —Is the firm technologically current? 5. Concern for survival, growth, and profitability —Is the firm committed to growth and financial soundness? 6. Philosophy —What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7. Self-concept —What is the firm’s distinctive competence or major competitive advantage? 8. Concern for public image —Is the firm responsive to social, community, andenvironmental concerns? 9 . Concern for employees —Are employees a valuable asset of the firm? GOLDEN ROSE To produce quality products by using modern and advanced technology (4) by meeting expectations with a customer oriented approach, (1) Contributing to social and economic development by fulfilling legal obligations, respecting ethical values (6)