Mission Statements
1. Customers—Who
are the firm’s customers?
2. Products or services—What are the firm’s major
products or services?
3. Markets—Geographically, where does the firm compete?
4. Technology—Is
the firm technologically current?
5. Concern for survival, growth, and profitability—Is
the firm committed to growth and financial soundness?
6. Philosophy—What
are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7. Self-concept—What is the firm’s distinctive
competence or major competitive advantage?
8. Concern for public image—Is the firm responsive to social, community, andenvironmental
concerns?
9. Concern for employees—Are
employees a valuable asset of the firm?
GOLDEN ROSE
To produce quality products by using modern and advanced technology (4) by meeting expectations with a customer oriented approach, (1) Contributing to social and economic development by fulfilling legal obligations, respecting ethical values (6) and continuously increasing the competence of employees through the organizational structure that learns, With innovative ARGE approach, it is possible (7) to meet all the women of the World with colorful cosmetic products (2) by offering different and reliable products with accessible price policy.(5)
Author
comment: Markets, concern for public image, concern for employees are not in
the paragraph.
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